New kit on the block: ‘The best pair of bib shorts is the pair you can’t feel.’

You may not have heard of cycling kit maker Universal Colours. The upstart European brand only just debuted its range at the end of July after a low-key, lockdown-afflicted launch campaign that has nonetheless left it chuffed to see heavy demand for some of its new products.


“We are a performance-led brand with a sustainable approach,” chief designer William Hurd says. “Using recycled materials is part of that but so is choosing fabrics that are durable and that is something we are very big on because at the end of the day the clothing industry as a whole is not sustainable. Straight up. But if you can get four times more riding out of a bib, to me that’s a more sustainable approach."

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Author: Shane

Scribe. Mostly about nutrition, food & health.