As the nutrition science consensus shifts in favor of saturated fat after decades in the dietary sin bin over odious health links, dairy players say it’s time for full-fat segregation to end – especially as dairy under-consumption remains prevalent across the globe.
Armed with what they consider compelling dairy consumption statistics plus an ever-growing body of peer-reviewed research showing saturated fat is probably not – at least singularly – the agent of ailments like high cholesterol, heart disease and obesity it has been tagged with down the decades, the push to have full-fat dairy reinstated in national dietary guidelines is well and truly on.
‘Satfat’-friendly data is being presented to the committees that inform such guidelines while multi-channel dairy education campaigns aimed at consumers, regulators and the broader food industry are amplifying the full-fat dairy message and its potential to elevate across-the-board dairy consumption.
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