The gut-brain axis: Psychobiotic opportunity in 25 countries

Published March 2022. 
The Gut-Brain Axis (GBX) is a research concept that has moved into the mainstream consciousness via mostly probiotic supplement makers that offer to alter the microbiota via probiotic supplementation which benefits brain health in some way. The scientific base is small but developing clinically, growing fast and boosted by the broader surge in microbiome study across a range of nutritional interventions that include probiotics.

Lumina reveals the evolution of ‘psychobiotics’ in 25 e-commerce markets from the brands winning the most loyal consumer engagement (and how), to the most innovative markets to business-ready scans of the e-tail environment, science, suppliers, regulations that shape the markets.

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Saturated Fat: Nutritionists Press Authorities to Reconsider

As the nutrition science consensus shifts in favor of saturated fat after decades in the dietary sin bin over odious health links, dairy players say it’s time for full-fat segregation to end – especially as dairy under-consumption remains prevalent across the globe.

Armed with what they consider compelling dairy consumption statistics plus an ever-growing body of peer-reviewed research showing saturated fat is probably not – at least singularly – the agent of ailments like high cholesterol, heart disease and obesity it has been tagged with down the decades, the push to have full-fat dairy reinstated in national dietary guidelines is well and truly on.

‘Satfat’-friendly data is being presented to the committees that inform such guidelines while multi-channel dairy education campaigns aimed at consumers, regulators and the broader food industry are amplifying the full-fat dairy message and its potential to elevate across-the-board dairy consumption.

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Personalized sports nutrition gets its game on

Pic: Loewi
With the global sports nutrition market worth something in the vicinity of €15 billion and personalized nutrition around €2-3bn, according to market analysts – the cross-over of personalized sports nutrition in 2021 is relatively niche.

Philipp Merk, co-founder and managing director at German personalized nutrition firm Loewi, says sports nutrition accounts for the biggest slice of his firm’s business – about 40% (immunity being the next biggest chunk).

Loewi was founded in early 2019 as a spin-off from a Technical University of Munich, Olympic athlete-focused personalized nutrition project. Its model feeds blood sample biomarker data and questionnaire responses through algorithms to make its mostly food supplement (but also food recommendations) that typically cost users about €75 a month.

“We have basically combined this super-laborious method with my background in data science and artificial intelligence to make it scalable,” Merk says. “So we have a blood test you do at home independent of a doctor and a database of over 15,000 medical studies.”

“We have thousands of interactions between nutrients, diseases, medications, allergies – really everything that is known – and this is also how we can make sure we are never harming any of our customers.”

Merk says Loewi’s ever-growing data set was driving evermore refined recommendations.

“We have algorithms calculating the individual dose for each nutrient and with each blood test that we conduct we use machine learning to build a mathematical model of their metabolism. We basically have a curve where we know which dosage we need to achieve which blood value. The cool thing is with each customer that comes through the system our model gets better and better. It’s like self-improving machinery.”

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Europeans tackle doping problem in sports nutrition

Photo by jack atkinson on Unsplash
The first-ever pan-European good manufacturing practice (GMP) for sports nutrition is the topic of hot debate as industry weighs up whether it will help enforce quality and weed out bad actors lacing products with doping analogs like steroids and stimulants.

Specialized Nutrition Europe (SNE) and The European Federation of Associations of Health Product Manufacturers (EHPM) argue the voluntary GMP will build confidence in the sector among elite and other athletes.

However, the European Specialized Sports Nutrition Alliance (ESSNA), Europe’s largest sports nutrition-focused industry body, says the standard is ill-defined and will sow confusion.

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Probiotics & First 1000 Days Nutrition: 25-market analysis

Deep data dive report examines factors and trends driving the infant and pregnant/breastfeeding women’s probiotics category and scrutinises increasingly online-engaged consumers and their often make-or-break role in product formulation strategies.More here.   Deep data dive report examines factors and trends driving the infant and pregnant/breastfeeding women’s probiotics category and scrutinises increasingly online-engaged consumers and their often make-or-break role in product formulation strategies.More here.  

 

Deep data dive report examines factors and trends driving the infant and pregnant/breastfeeding women’s probiotics category and scrutinises increasingly online-engaged consumers and their often make-or-break role in product formulation strategies.

More here.