UpCircle seals €480,000 crowdfunding: We’re a ‘disruptor brand’ showing how upcycling in beauty can scale, says co-founder

 

Anna Brightman, co-founder of UpCircle, said the potential to expand into other repurposed ingredients was vast.
“When it comes to by-product ingredients, there is an endless supply,” Brightman told CosmeticsDesign-Europe. “We always like to remind ourselves that one-third of all food in the UK is wasted, yet nearly one-third of people have a skin care routine. That’s one huge opportunity to save the planet through skin care.”
Since 2016, UpCircle had already ‘saved’ 400 tonnes of its pioneer upcycled ingredient coffee, she said, and that was set to build further. “Based on our current rates of growth, it is estimated that this will rise to 1,000 tonnes in the next five years.”
Being in the circular beauty business did on occasion present supply chain challenges, Brightman said, noting the temporary, or in some cases permanent,
closure of coffee shops during COVID-19 lockdowns causing difficulties.
“Every repurposed ingredient that we work with has been taken from another industry,” she said. “This means that it needs to be processed in one way or another in order that it’s appropriate for use in skin care. More often than not, we’re the first beauty brand to be working with these ingredients at scale – so we’ve had to figure out our supply chain, manufacturing and general operational hurdles ourselves.
“Being a disruptor brand means that the path that you forge will always be bumpy,” she said.

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Supplement Buying Habits in the UK, Germany & the US

 

The ITC 2020 Global Supplement Buying Habits Reports take a deep dive into supplement users in the US, UK and Germany (2,000 respondents). The 28-page detailed report covers:
  • Supplement consumer demographics
  • What supplements they’re buying and using
  • Familiarity
  • Country comparisons
  • Shopping habits – what and where they buy and purchase enhancers and detractors
  • Data on the influence of trust, transparency and sustainability on purchase habits
  • To see a preview, please click here to download the Table of Contents and Executive Summary.

‘Start with the dream and build backwards’: Beauty must tackle sustainability challenges post-COVID

Image by David Christensen from Pixabay
COVID and climate crisis-shaken consumers demand more from beauty, experts believe there remain hurdles in packaging, brand communication and supply chain logistics before industry reaches the zero-waste dream.

But ratcheted-up recycling, reuse and circular systems, joined-up communications and materials innovation (wood anyone?) are offering plenty of hope.

“Wood is natural by definition. It’s refillable,”​ said Pierre-Antoine Henry, head of categories at Spanish beauty packaging specialist Quadpack, at last month’s WeCosmoprof International’s Sustainability, For Now and Next​ CosmoTalks webinar​ elegantly moderated by CosmeticsDesign-Europe editor, Kacey Culliney.

“Of course, if you refill, it means you can go for packaging that you bring more time, love and durable materials to because you are keeping the initial pack. So, it could open up a lot of creativity because you can invest a bit more money in the initial packaging,” ​Henry said during the expert panel debate.

Reusable packaging, he said, offered the golden path to waste reduction.

“The more you reuse, you have the impact on the environment of a single-use. This, for me, is the dream. Start from the dream and work backwards.”

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