Category: nutrition

Rubber meets the road: DSM backs cycling to boost personalised nutrition

Pic: Team DSM
With the digi-ink still drying on its freshly minted pro cycling sponsorship, nutritionals giant Royal DSM is demonstrating its commitment to sports nutrition and personalised nutrition.



By upping its existing 5-year nutrition partner status with German-based pro outfit Team Sunweb to title sponsor in 2021, DSM aims to give team members a nutritional edge through live biotracking tech and uber-refined supplement-enhanced dietary regimes for each rider in the men’s, women’s and development squads that comprise Team DSM.



DSM will feed the elite athlete level intel it gathers back into its own nutrient programmes to refine developments in omega-3s, tomato extracts, proteins, peptides, lutein and others beyond sports nutrition core markets.



“Pro athletes demand the most from their body and their equipment…The solutions that we provide society at large ultimately benefit from being informed by such proven results,”​ James Bauly, DSM’s global personalised nutrition chief, told NutraIngredients.



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The curious case of ketone esters

The ketone esters market has received its annual publicity boost as a performance and recovery aid for pro cyclists competing in the world’s toughest and most famous bike race – the just-completed and COVID-19-rescheduled three-week-long Tour de France.

The strongest team in the race, Netherlands-based Jumbo-Visma, was the only team to go on the record about using ketone esters. 

Its Slovenian leader and second-place finisher Primož Roglič stated somewhat ambiguously in a mid-race press conference: “Yeah, we are still using it. For the real effects, it’s really hard to say. It’s hard to feel it.”

Teams are obviously not going to shout about it if ketone esters are indeed producing significant performance gains. 

However, ketone ester suppliers spoken to by NutritionInsight reckon more than half the 22 team Tour de France peloton uses them for training, in-race 'glycogen sparing' gains and post-race recovery, and have been for several years. 

Other teams like Deceuninck-QuickStep and Lotto-Soudal from Belgium have previously said they have used them.

Frank Llosa, the owner of leading US ketone esters manufacturer KetoneAid and supplier to many pro cycling teams, tells NutritionInsight: “Nobody wants to talk about it. I’m surprised Jumbo talked about it. Perhaps they find it safer to admit to it now instead of being accused of it later.”

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Probiotics & First 1000 Days Nutrition: 25-market analysis

Deep data dive report examines factors and trends driving the infant and pregnant/breastfeeding women’s probiotics category and scrutinises increasingly online-engaged consumers and their often make-or-break role in product formulation strategies.More here.   Deep data dive report examines factors and trends driving the infant and pregnant/breastfeeding women’s probiotics category and scrutinises increasingly online-engaged consumers and their often make-or-break role in product formulation strategies.More here.  

Deep data dive report examines factors and trends driving the infant and pregnant/breastfeeding women’s probiotics category and scrutinises increasingly online-engaged consumers and their often make-or-break role in product formulation strategies.

More here.